Tread is an annual fundraising event organized by Engedi Church that aims to support local and global organizations in responding to the urgent needs of those facing hardships around the world. In order to meet these needs, Engedi Church partners with the city of Holland's Tulip Time Festival run where Tread participants are encouraged raise money toward a collective goal.
The mission: to lock arms with both the local community and global partners doing important, life-changing work. To "tread" means to "walk in a specified way." In this case, Tread is taking intentional strides forward to make the world a better place, one step at a time.
Tread 2022 involved a full rebrand, including new logo(s), tagline, brand identity, print and digital materials, displays, and merchandise.
Logo Thumbnail Process
Final Brand Identity / Execution
Finished custom-display piece by artist Chris Garcia
Finished custom-display piece by artist Chris Garcia
