![](https://cdn.myportfolio.com/e2fcfa35-f77c-4857-8857-b59dd7f7f3dd/0fdd1f3e-5d81-4e60-9064-70ad3ad59ad0_rw_3840.jpg?h=94e1e507d74f0f21bc2e0d2bb6cdd6ea)
Redbelly is a hat and apparel brand that values handmade quality creations that celebrate individuality. Established in 2020, they offer custom, handcrafted hats and lifestyle goods for a creative audience both in the West Michigan area and across the country.
The vision behind this project was to pivot and expand Redbelly's brand from just a hatmaking brand to a brand that carries handmade hats, apparel, and other goods. This included a full logo redesign and name change in addition to new brand assets.
Below displays some of the influences to the new brand direction: coastal design, vintage details, western silhouettes, and retro hues and typefaces. This inspiration was carried throughout the process and was applied to the logo concepts and ultimate brand identity.
![](https://cdn.myportfolio.com/e2fcfa35-f77c-4857-8857-b59dd7f7f3dd/8d3b413b-8f08-4291-b878-19086ac5b8e5_rw_3840.jpg?h=dc217ba3d3cf49426855beed58d00661)
Logo Concepts
![](https://cdn.myportfolio.com/e2fcfa35-f77c-4857-8857-b59dd7f7f3dd/a6baf65b-6729-48a2-a72f-18820a4473f2_rw_3840.jpg?h=928029765b3c5ccba5e039a5e617524e)
Approved Logo
The tiger silhouette not only appeals to an eclectic audience, but it also represents the uniqueness of each handcrafted product - like a tiger's stripes, no two are the same. They are thoughtfully designed with intricate detail and are beautiful to look at.
![](https://cdn.myportfolio.com/e2fcfa35-f77c-4857-8857-b59dd7f7f3dd/20c2d38c-79da-4d68-b966-b30bb0304aec_rw_3840.jpg?h=d2dd1fad90d6363aa1c28a85e7ab5a95)
Final Brand Direction
![](https://cdn.myportfolio.com/e2fcfa35-f77c-4857-8857-b59dd7f7f3dd/cdbb669b-eb26-495b-b263-5d213b15b1f6_rw_1920.jpg?h=57d10bb49b525dcb55755a18382f4f14)
![](https://cdn.myportfolio.com/e2fcfa35-f77c-4857-8857-b59dd7f7f3dd/7d7c2175-af52-41b0-b778-605a65d91d1d_rw_3840.jpg?h=d41bb5f347998c4511320f2092441293)
![](https://cdn.myportfolio.com/e2fcfa35-f77c-4857-8857-b59dd7f7f3dd/4c1d350f-3099-4ec5-aa9f-4894d90174aa_rw_3840.jpg?h=f0c2bd2d205bf2727b10414fb20b598d)
// redbellyhats.com //