This brand refresh pushes the idea of hope, education, and ambition as the center of Detroit’s mission. The city of Detroit has a rich history, one that involves both immense success, resilience, and hardship. This campaign aims to acknowledge and celebrate the past while creating hope for the future through the hearts and minds of the next generation.
The imagery and design reflects this through the use of bold colors and powerful language. In essence, ambition is and always will be a core quality of this city. Partnering ambition with education fosters hope, which gives every individual a voice and a future.