Poppy is a conceptual skincare brand with a focus on simplicity and quality ingredients. This brand exists to tell the world that skincare doesn’t have to be complicated - in fact, there are more benefits to straightforward skincare than there are to using every serum and eye cream on the market.
This idea translates to the brand’s identity through the use of soft patterns and colors with a touch of play. Poppy emphasizes the importance of natural beauty through inclusivity, no retouching, and empowering messages about embracing imperfections.
Poppy’s philosophy: Happy skin is beautiful skin. Happy skin looks different for everyone, and it doesn’t always mean perfect skin (because let’s be real, no one actually has perfect skin). It means treating your skin with kindness and doing what feels good!