McCall Macarons is a small batch, home bakery business operating out of West Michigan. Founded in 2022, McCall Macarons specializes in crafting fresh and unique macaron flavors each month.
The goal: to create a brand that captures the delicacy of the French dessert while maintaining a warm, inviting brand feel. This is achieved through elegant type, dainty illustrations, and warm hues with a touch of femininity.
Moodboard
